# identity.md

## Organization Overview
- **Company Name:** SIMONMILLER
- **Mission:** To encapsulate a playful take on classic luxury through a Los Angeles-based lifestyle brand, featuring quality French leather bags and shoes, bold ready-to-wear, and novelty basics.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Location: Los Angeles, CA. Date: Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Chelsea Hansford (Creative Director) - (https://simonmillerusa.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces a playful world of luxury, drawing inspiration from Mid-Century Los Angeles, playful colors, classic cars, bold textures, statement pieces, Quentin Tarantino, Frank Lloyd Wright, and Hollywood institutions.
- **About Links:** https://simonmillerusa.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a lifestyle brand, designing and offering quality French leather bags and shoes, bold ready-to-wear, and novelty basics.
- **Location(s) and Geographic Presence:** Los Angeles, CA.
- **Key Partnerships and Affiliations:** Details forthcoming.